HealthBread at the EU Open Day in Brussels!

On May 17th Open Fields and the other HealthBread Project partners were invited to showcase the project at the EU Open Day in Brussels. The event was a great opportunity to show consumers the results of the project, which is now in its last year. Our stand was located at the Schuman Roundabout, in front of Berlaymont, headquarter of the European Commission: a very long table with flags from the 4 partner countries (Austria, Germany, Italy, The Netherlands) and a lot of bread from Austria, Germany and Italy to taste! Bakery Ripken from Germany brought a portable wooden oven so all breads were cooked on the site. People showed a big interest, not just in testing the bread but also in the project itself.
Even before the event was finished, we had given out all breads. About 500 breads and rolls were cut into approximately 10.000 slices. We estimate that about 3.000 people visited our stand. The visitors were very interested in hearing the Health Bread Story from us and some of them even would have liked to buy the products. Our HealthBread team enjoyed the day and was happy about the positive resonance and the many contacts we had!

HealthBread event on the press

After the successful press conference and stakeholder event of the European project HealthBread, which was held in Parma last 25th of September, a few articles have appeared on the press.

From Agricoltura 24 – Il Sole 24 ore: Arriva il pane ricco in fibra
From Pastaria: Conferenza stampa ed incontro con gli stakeholder del progetto HealthBread
From the Gazzetta di Parma: Anche Parma progetta il pane del futuro
From Tecnica Molitoria: L’Italia partecipa al progetto europeo HealthBread
From Industrie alimentari: L’Italia partecipa al progetto europeo HealthBread
From Molini d’ItaliaUn pane di “fibra buona”

Press conference and stakeholders event for the European project HealthBread

Yesterday, Sept 25th, HealthBread’s press and stakeholder event was held at Academia Barilla in Parma. Journalists, millers, academics, bakers and representatives from ingredients companies attended. The Project Coordinator Jan Willem van der Kamp (TNO), Silvia Folloni and Roberto Ranieri (Open Fields) presented the first year results obtained from this FP7 European project. Vice-presidents of the Baker Association of Parma contributed to a further discussion on consumers’ bread preferences and bread market trends at both local and national level.

9th AISTEC Conference-A WORLD OF CEREALS-Potential and Challenges

aistec1 Organized in collaboration with the CRA-MAC (Research Unit for maize-colture) of Bergamo, the IX Congress of the Italian Association of Cereal Science and Technology (AISTEC) was held in Bergamo at the Conference Hall, of the Cloister of St. Augustine. The conference – titled ‘A World of Cereals – Potential and Challenges’; took place from the 12th to 14th of June 2013. As well as highlighting present state of the art technological advancements, the future challenges of Italian research were discussed. The participants, more than 110, were experts in the cereals sector, researchers and manufacturers of equipment and scientific instruments in the field of cereal quality. Click here to view the conference program.

As a conference participant and project partner in the EU (FP7 funded) “HeathBread project, Open Fields took this opportunity to presented a poster outlining the aims and objectives of the HealthBread. See

Tasty and healthy! The HealthBread project

healthbread-meeting Overweight and obesity are among the major health problems in all European countries. Their incidence has been steadily increasing since the early 1980s and currently, in the majority of Member States, more than 50% of the adult population is overweight or obese. Even moderate levels of adiposity (slightly overweight) significantly increase the risks of developing non-communicable diseases particularly type‐2 diabetes. But even modest weight loss (5‐10%) can produce significant improvement in health outcomes.
The HealthBread project, a two year European project (FP7) whose starting point derived from the results obtained from a previous project called HEALTHGRAIN, aims at “producing health promoting breads of high eating quality”. The HealthBread project is coordinated by TNO (The Netherlands) and involves 17 participants, including Open Fields, from five European countries. Starting from the development of innovative raw materials and their characterization, HealthBread will create innovative, healthier and attractive bread products (wholegrain breads and wholegrain based bread with the preferred taste of white bread) and will make them available on the shelf. More details about the HealthBread project can be found here.
On 29th and 30th of October, the project kick off meeting took place in Zeist (The Netherlands) where TNO brought together all the partners to define the first operational phases of the project.