European industry group kicks off “bread of the future”

A very interesting article about the HealthBread project results and the role of Open Fields within the project appears in the last issue of the journal New Nutrition Business New Nutrition: a collaborative venture of Europe’s leading bakery groups and grain experts, lead by Dutch research organisation TNO, aims to give bread in Europe a health turbo-boost, with a focus on the natural nutritional benefits of grains, with higher antioxidant activity, more fibre, better taste and an appealing emotional story for the consumer. Products are already coming to market in Germany, Italy and elsewhere.

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